we believe health is something you cultivate. Our approach is proactive and intentional, focusing on supporting the body before pain or dysfunction demands attention.
Movement
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Longevity
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Agency
Meet Dr. Zoya Bashir, DC
Dr. Zoya Bashir is the lead chiropractor and the founder of Alera.
Dr. Zoya practices with a movement-first philosophy. Her approach centers on identifying the root cause of dysfunction and equipping patients with the tools to move better, recover fully, and stay ahead of injury. She is certified in Active Release Therapy (ART) and Webster Technique, and integrates diversified chiropractic manipulation, myofascial release, corrective exercise, and patient education into individualized care plans. Whether the goal is pain relief, performance, or long-term resilience, she meets patients where they are and helps them get to where they want to be.
Outside the clinic, Dr. Zoya lives the lifestyle she advocates for: surfing, snowboarding, and traveling the world. She understands firsthand what it means to demand a lot from your body, and brings that perspective into every patient interaction.
Other Alera Staff
Damara
Registered Massage Therapist
Damara (she/her) is a graduate of Kikkawa College and a Registered Massage Therapist from Toronto. Damara began her career in the hospitality industry for 14 years, but after experiencing a debilitating back injury, it was through her own rehabilitation that she became fascinated with anatomy, body mechanics and bodywork. Damara applies a variety of techniques in her treatments while paying attention to flow and incorporating fascial release, trigger point release, Swedish Massage and exercise prescription.
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Sarah
Clinic Manager
Sarah brings over a decade of experience in healthcare operations, with a background in kinesiology and health sciences. Known for her calm-under-pressure approach and genuine care for both patients and staff, she oversees day-to-day clinic operations while continuously improving workflows and patient experience. When she's not optimizing scheduling systems, you'll find her hiking with her dog or testing out a new recipe she found on TikTok.
Jason
Marketing
Jason is a creative strategist with a knack for turning complex health topics into content people actually want to read. With a background in journalism and digital marketing, he leads brand storytelling, campaign development, and community engagement across channels. He's the one behind the emails you actually open. Outside of work, Jason is an amateur ceramicist and an unapologetic karaoke enthusiast.
Where Care Became a Calling
Alera was born from a deep belief that the body is not something to be fixed in parts, but understood as a whole. Through years of personal experience, clinical observation, and an unwavering curiosity about how the nervous system, movement, and healing intersect, Alera emerged as a space for thoughtful, evidence-informed care. What began as a search for lasting relief evolved into a mission: to create personalized, sustainable treatment that supports resilience, restores function, and respects the body’s innate capacity to heal.
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