we believe health is something you cultivate. Our approach is proactive and intentional, focusing on supporting the body before pain or dysfunction demands attention.
Movement
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Longevity
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Agency
Meet Dr. Zoya Bashir, DC
Dr. Zoya Bashir is the lead chiropractor and the founder of Alera.
As a healthcare practitioner, Dr. Zoya takes a collaborative, patient-centered approach to care. She views her role as a facilitator, providing individuals with the tools, education, and support needed to reach their goals, whether that involves conservative pain management, injury rehabilitation, or prevention of future injury through movement optimization.
Dr. Zoya has advanced training and certification in diversified chiropractic techniques, Webster Technique, Active Release Therapy®, and neurofunctional medical acupuncture. Her clinical focus is on optimizing movement, restoring function, and supporting sustainable, active lifestyles. Outside of the clinic, Dr. Zoya embraces an active lifestyle and enjoys surfing, horseback riding, and time spent outdoors.
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Other Alera Staff
Farah
Practice Director
Farah brings a multidisciplinary background in project management and business administration to her role as Practice Director, shaping a leadership style grounded in discipline, collaboration, and resilience. After transitioning into healthcare from the corporate sector, Farah developed a deep commitment to proactive, longevity-focused care through both clinical experience and personal healing.
Sarah
Clinic Manager
Sarah brings over a decade of experience in healthcare operations, with a background in kinesiology and health sciences. Known for her calm-under-pressure approach and genuine care for both patients and staff, she oversees day-to-day clinic operations while continuously improving workflows and patient experience. When she's not optimizing scheduling systems, you'll find her hiking with her dog or testing out a new recipe she found on TikTok.
Jason
Marketing
Jason is a creative strategist with a knack for turning complex health topics into content people actually want to read. With a background in journalism and digital marketing, he leads brand storytelling, campaign development, and community engagement across channels. He's the one behind the emails you actually open. Outside of work, Jason is an amateur ceramicist and an unapologetic karaoke enthusiast.
Where Care Became a Calling
Alera was born from a deep belief that the body is not something to be fixed in parts, but understood as a whole. Through years of personal experience, clinical observation, and an unwavering curiosity about how the nervous system, movement, and healing intersect, Alera emerged as a space for thoughtful, evidence-informed care. What began as a search for lasting relief evolved into a mission: to create personalized, sustainable treatment that supports resilience, restores function, and respects the body’s innate capacity to heal.
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Dr. Zoya Bashir was introduced to chiropractic care at a young age
Through competitive sports, where recurrent injuries led Dr. Zoya to explore a variety of treatment approaches. It was through chiropractic care that she experienced meaningful, lasting relief; sparking a deep fascination with the body’s complexity and its innate ability to heal.
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Graduate School @ Canadian Memorial Chiropractic College
Dr. Zoya went on to earn her Doctor of Chiropractic degree from the Canadian Memorial Chiropractic College. Training included extensive education in clinical biomechanics, neuromusculoskeletal diagnosis, manual therapy, exercise rehabilitation, and nutrition.
Continuing Education
Dr. Zoya Bashir believes that the best care comes from continuous learning. She travels globally, including to the United States and Costa Rica, to train in the most effective treatment methods available. By expanding her toolkit with diverse modalities, she creates personalized treatment plans that incorporate the best medicines.
• Webster Technique
• Active Release Therapy®
• Neurofunctional Medical Acupuncture
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Alera is born.
Creating my own business starts here.
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Undergraduate @ University of Western Ontario
This curiosity led Dr. Zoya to pursue formal education in exercise science. She graduated with High Distinction from Western University with an Honours Specialization in Kinesiology
Clinical Experience
Dr. Zoya Bashir worked for over 4 years in Toronto,
600+ clients, 3000+ appointments in the last year
Physical Training
Dr. Zoya Bashir worked out of the CrossFit gym, combining hands-on chiropractic adjustments with functional movement coaching. From spinal alignments and soft tissue therapy to corrective exercise programming, Dr. Bashir tailors every session to how your body actually moves, not just where it hurts.
“Proactive care means meeting people where they are — and tailoring treatment to where they want to go.”
– Dr. Zoya
Follow us @wellnesswithzoya
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